Friday, September 30, 2005

Prospecting Pipelines

A pipeline is a systematic way of taking someone from being a prospect to making a decision, even if that decision is no or maybe later. It's like a set process where you just turn the handle.

The importance of a pipeline is that you want a semi-automated way of handling prospects so that you don't have to think too much, you just turn the handle and see who pops out.

One pipeline is the company prospector - you can add people to the prospector and the prospector turns the handle - sending your prospects emails regularly and some of them will sign up.

Another pipeline might be that you send them the DVD, then follow them up by phone.

You can have one pipeline for all prospects, regardless of their source or you might have more than one pipeline, different ones for different sources of prospects.

You'll find various suggested pipelines on here - feel free to use them directly or adapt them.

To your success.

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